- Introduction, What is Adventure Tourism?
- Destination Marketing Organizations of New Zealand
- Adventure Tourism Activities 1
- Adventure Tourism Activities 2
- Application of New Zealand Practices to Adventure Tourism in the Adirondacks
The objectives of this study were twofold: To better prepare Paul Smith’s College students for participation in the tourism system and provide information that will allow Adirondack destinations to better compete for the adventure traveler. As a world leader in adventure tourism New Zealand offers good examples of best practices with respect to marketing and management for this segment of the tourism industry.
The experience of developing a six week itinerary including a number of adventure tourism activities involved a considerable amount of research followed by executing the itinerary upon arrival at the destination. Put simply, New Zealand makes it easy. The information available online was extensive and user friendly. Planning for transportation, accommodations, activities and attractions could be done seamlessly. The availability of sample itineraries, packages and links to tour operators and other businesses and organizations made planning an efficient process. Upon arrival expectations were met with nearly every aspect of what was planned.
Tourism is a complex system that includes government agencies, destination marketing organizations, not for profits and businesses that provide information, amenities and activities for visitors. Tourism is now the largest industry in New Zealand and has achieved this over the last 30 years due to the successful integration of all the elements of the tourism system. They do this well and much can be learned from a study of their system.
The research applies directly to the Recreation and Resort Marketing and Management and Destination Dynamics and the Tourism System courses taught at Paul Smith’s College. The information acquired with respect to the New Zealand tourism system will help students with an understanding of not only adventure tourism but many other aspects of marketing and managing recreation, resorts and tourism destinations.
The activities that first brought visitors to the Adirondacks in the 19th century are still important to the tourism economy of the region today. However the nature of these activities has evolved along with how they can be marketed and managed. Better information and better infrastructure supporting these activities will enhance the visitor experience and when combined with marketing could result in an increase in visitors and businesses supporting these activities. Increasingly tourism destinations are competing globally as well as within their traditional regions. In order to remain competitive in the 21st century and take advantage of the economic stimulus that tourism can provide all the participants in the tourism system need to work together to create an exceptional experience for the visitor.